cicopy.com — Case Files https://cicopy.com/ Marketing claims, checked against the record. Every case file checks a company's marketing pitch against its own court filings, earnings calls, and regulatory record. en-us GoPro Marketing Strategy: Why Didn't 43,000 Submissions Stop a Slide From $1.6 Billion to $801 Million? https://cicopy.com/case-files/gopro-marketing-strategy/ https://cicopy.com/case-files/gopro-marketing-strategy/ Sun, 05 Jul 2026 13:00:00 GMT GoPro's marketing strategy case studies praise the Million Dollar Challenge and close to 100,000 pieces of user-generated content a year. The record adds a 2016 drone recall, a securities settlement, and a revenue slide from $1.62 billion to $801 million. IKEA Marketing Strategy: How Does "A Better Everyday Life" Square With $96 Million in Dresser Settlements? https://cicopy.com/case-files/ikea-marketing-strategy/ https://cicopy.com/case-files/ikea-marketing-strategy/ Sun, 05 Jul 2026 12:00:00 GMT IKEA's marketing strategy case studies praise the flat pack, the maze, and democratic design. The record adds a 2012 prison-labor report, $96 million in dresser settlements, an eight-year EU tax probe, and a €1 million fine for spying on staff. Apple Marketing Strategy: How Does a $4 Trillion Company Spend Eight Years Fighting a €13 Billion Tax Bill? https://cicopy.com/case-files/apple-marketing-strategy/ https://cicopy.com/case-files/apple-marketing-strategy/ Sat, 04 Jul 2026 12:00:00 GMT Apple's pitch is "Think Different" and trillion-dollar milestones. The record includes 14 Foxconn deaths, an eight-year EU tax fight, batterygate, the Apple Card algorithm, and the Epic antitrust case. Airbnb Marketing Strategy: Can You "Belong Anywhere" If Airbnb's Own Data Shows Hosts Discriminate by Race? https://cicopy.com/case-files/airbnb-marketing-strategy/ https://cicopy.com/case-files/airbnb-marketing-strategy/ Wed, 01 Jul 2026 12:00:00 GMT Airbnb's pitch is "Belong Anywhere." The record includes the #AirbnbWhileBlack discrimination pattern, the Orinda shooting, 2020 layoffs, NYC's 82% listing collapse, and peer-reviewed research on rent. Spotify Marketing Strategy: If Wrapped Really Works, Why Do Artists Keep Leaving the Platform? https://cicopy.com/case-files/spotify-marketing-strategy/ https://cicopy.com/case-files/spotify-marketing-strategy/ Sat, 27 Jun 2026 12:00:00 GMT Spotify's pitch is Wrapped. The record includes a $200 million Joe Rogan boycott, a payola lawsuit over Discovery Mode, 2023 layoffs, a $150 million songwriter bundling suit, and an AI-weapons investment that cost the platform Massive Attack. Starbucks Marketing Strategy: If the Third Place Still Works, Why Did It Take Four CEOs in Three Years to Say So? https://cicopy.com/case-files/starbucks-marketing-strategy/ https://cicopy.com/case-files/starbucks-marketing-strategy/ Tue, 23 Jun 2026 12:00:00 GMT Starbucks' pitch is the "third place." The record includes a 2018 arrest, 400+ NLRB labor violations, an $11 billion boycott, and four CEOs in three years. Nike Marketing Strategy: Why Did the Best Ad Campaigns in the World Come With a $184 Billion Blind Spot? https://cicopy.com/case-files/nike-marketing-strategy/ https://cicopy.com/case-files/nike-marketing-strategy/ Thu, 18 Jun 2026 12:00:00 GMT Nike's marketing case studies start with Michael Jordan and "Just Do It." The record includes a 1998 labor promise it didn't keep, a 2021 China backlash, and a direct-to-consumer strategy that erased $184 billion in market value.