Every marketing strategy this site has investigated, most recent first. Same method every time: the pitch, the record, the verdict.
ALL CASE FILES — NEWEST FIRST
Marketing StrategyGoPro's Million Dollar Challenge draws 43,000 free user clips a year. A 2016 drone recall, a securities settlement, and a revenue slide to $801 million show what the contest never had to cover.
The flat pack made the furniture cheap. An Ernst & Young prison-labor report, a 17-million-dresser recall, and a €1 million spying verdict show who paid the rest.
"Think Different" is real and still working. So is a pattern of Apple limiting choice everywhere the campaign never had to answer for it.
Airbnb's own 2022 bias study confirms guests presumed Black still get rejected more than guests presumed white.
Wrapped tells 200 million users what they listened to. It has never once told them what the artist got paid for it.
The "third place" was never Starbucks' own idea. The company let the public believe otherwise for 38 years.
Nike's endorsement engine works exactly as advertised. The 26-year record shows the company has much more trouble running the business behind it.