Method and reference pieces that step back from any single company's record to explain how the underlying frameworks work. Every number traces to a named source, the same standard every case file holds to.
ALL POSTS — NEWEST FIRST
MethodThe strengths-based alternative to SWOT, its roots in Appreciative Inquiry, the 2x2 matrix, and how to run a five-step SOAR analysis.
Marginal cost, marginal benefit, marginal revenue, the MB=MC rule, sunk costs, and diminishing marginal utility, traced back to the 1870s marginal revolution.
Pearson, Spearman, Kendall's Tau, point-biserial and partial correlation, confidence intervals, and why correlation never proves causation.
Simple and multiple linear regression, logistic regression, ridge and lasso, p-values and R-squared, and why a significant result still isn't proof of causation.
VRIN, Porter's generic strategies, and Five Forces, tested against Walmart, Zappos, Whole Foods, and Apple's actual record.
The seven-step strategic marketing process, SMART goals, brand positioning, and what real resource-allocation research shows about ROI.
Segmentation, personas, RFM, Customer Lifetime Value, and predictive analytics: what each method does, and what real research says it's worth.
Mapping touchpoints, measuring drop-off, and testing changes with A/B experiments instead of a funnel diagram nobody checked.
What descriptive analytics answers, how it gets built, and three real, named examples of it running at scale: NYU Langone, Bank Mandiri, and Netflix.
Market research, SWOT and PEST, competitor analysis, segmentation, content strategy analysis, and econometrics: what each framework covers, with real, named sources behind the ones that check out.