Every marketing strategy this site has investigated, most recent first. Same method every time: the pitch, the record, the verdict.
ALL CASE FILES — NEWEST FIRST
Business ControversyEthical-sourcing lawsuits, a $25 million discrimination verdict, 627 store closures, and a tumbler promotion that reopened a 1980 massacre in South Korea. Six separate fights, sorted by record.
More than 25 slogans since 1987, none of them kept. The green-apron rebrand, a 2009 Adweek campaign, and a mission statement doing a tagline's job, plus a 95% brand-recall stat that traces to nowhere.
Don't Buy This Jacket, Worn Wear, and a company given away to fight climate change. A stalled living-wage goal, two recalls, and a 2026 trademark suit against a drag queen activist show the rest.
GoPro's Million Dollar Challenge draws 43,000 free user clips a year. A 2016 drone recall, a securities settlement, and a revenue slide to $801 million show what the contest never had to cover.
The flat pack made the furniture cheap. An Ernst & Young prison-labor report, a 17-million-dresser recall, and a €1 million spying verdict show who paid the rest.
"Think Different" is real and still working. So is a pattern of Apple limiting choice everywhere the campaign never had to answer for it.
Airbnb's own 2022 bias study confirms guests presumed Black still get rejected more than guests presumed white.
Wrapped tells 200 million users what they listened to. It has never once told them what the artist got paid for it.
The "third place" was never Starbucks' own idea. The company let the public believe otherwise for 38 years.
Nike's endorsement engine works exactly as advertised. The 26-year record shows the company has much more trouble running the business behind it.